• Complex offerings and processes;
• High number of tasks and participants to be managed (at least 13 steps to fund a loan and coordination of activities with credit bureaus, appraisers, and lenders);
• Highly competitive and time sensitive operation;
• Highly inefficient supply chain of lead generators;
• Unsophisticated agents involved in the process.

Pain points:
The key pain points of the mortgage brokers include:

• Rising costs of loan origination: since 2003 processing costs have increased by 84% ($2,500 - $4,600);
• Shrinking Profits: during the same period profits have plummeted by 2+ Points (% of loan amount) per loan;
• Shrinking revenues: 41% drop in the volume combined with increased competition is reducing sales significantly;
• Time to funding: poor opportunity management results in lack of visibility into the pipeline and considerable delays that increase opportunity, soft and hidden dollar costs.