CloseBiz fills the gap between marketing and sales operations by providing the first end-to-end solution that allows all parties involved in the demand generation planning and execution to collaborate in real-time. The profiling and qualification engine enables marketing and sales executives to build sophisticated profiles that result in: 1) the acquisition of targeted lists of prospects; and 2) the automatic qualification of the generated leads based on the stringent requirements of each running marketing campaign.

At the operational level, CloseBiz targets the following areas:

• Target Marketing — development and execution of marketing campaigns that target the desired market with a higher degree of accuracy across multiple channels;
• Lead Generation — generation of sufficient numbers of highly qualified leads that meet the stringent requirements of the marketing campaigns;
• Multi-channel collaboration — comprehensive and end-to-end solution that enables collaboration, live monitoring, and real-time management of running campaigns across multiple channels;
• Intelligence Based Distribution — integration with all parties involved in lead generation i.e., call centers to receive and distribute the leads in real-time based on detailed campaign elements and salesperson qualifications;